What Is Human Marketing?
www.hartehanks.com/human
What's wrong with marketing today? Looking at people as statistics, clicks and visits.
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1:30Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
2:42Why CPG Brands Need to Think Bigger than the Product on the Shelf
Brands that produce commodity products can still make real connections with their customers (think Coca-Cola). Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how.
1:00How Banks Can Compete with FinTech—It's Not How You'd Think!
Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.
1:19What does "Human Marketing" Mean for Banks? Time to Find Out.
The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy
1:33What's the Biggest Threat to Banks and Credit Unions?
At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy
1:48Why Brands Need to "Surround" Customers with Coordinated Messaging
It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the
2:10Banks: Here's the Big Acquisition Opportunity You're Missing
Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.
2:37Make Your Brand Relevant with "Lifestyle Wrappers"
Zach Nelson, VP of Marketing Strategy, explains how brands like Coca Cola surround products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.
0:53Personas: Beyond Stereotypes and Demographics
It's time to put the persona back in your personas.
1:01What Does the Future of AI Look Like in Marketing?
Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m
0:45What Every Financial Services Marketer Needs to Prioritize Now
Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i
1:05What Does it Mean to be More Human in Financial Services Marketing?
Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human
1:14Which Brands are Getting AI Right?
Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from
1:02How to Stand Out in a Crowded Content Space
Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic
1:27Who is Nailing Personalized Social Right Now?
Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.
0:54Heard of Context Audiences? See What They are and How to Build Them
Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great
1:59How to Find Your Brand Advocates
While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media
1:58What are Customers Looking for from Brands on Social?
Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.
1:08How to Create an Always-On Content Machine
Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con
0:39Hey, Social Media Marketers! Don't Get Comfortable.
