Bosch Uses Outcome-Driven Innovation (ODI)

February 16, 2018
See how Bosch successfully enters the mature circular saw market by filling underserved customer needs with outcome-driven innovation.
Previous Video
Why Our Marketing "War Room" Wasn't Human
Why Our Marketing "War Room" Wasn't Human

Marketing Manager Marla Schilling explains how we started off our agile marketing effort with a "war room,"...

Next Video
Customer Context Matters
Customer Context Matters

You must know your customers and their context more deeply to achieve more human marketing.

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated