Customer Context Matters

February 14, 2018
You must know your customers and their context more deeply to achieve more human marketing.
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Bosch Uses Outcome-Driven Innovation (ODI)
Bosch Uses Outcome-Driven Innovation (ODI)

See how Bosch successfully enters the mature circular saw market by filling underserved customer needs with...

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What Creepy Retargeting Looks Like
What Creepy Retargeting Looks Like

Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

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