Customer Context Matters

February 14, 2018
You must know your customers and their context more deeply to achieve more human marketing.
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Rethinking the Customer on Their Terms
Rethinking the Customer on Their Terms

CMO Frank Grillo explains how we must rethink customers on their terms and serve them in their language.

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What Creepy Retargeting Looks Like
What Creepy Retargeting Looks Like

Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.