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IBM Uses Social Listening for ABM
IBM Uses Social Listening for ABM

Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, exp...

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What is Account Based Marketing (ABM)?
What is Account Based Marketing (ABM)?

Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.

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