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Incremental Response and Customer Retention
Incremental Response and Customer Retention

Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, discus...

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Survivor Bias and Customer Retention
Survivor Bias and Customer Retention

Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explai...

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