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What is Account Based Marketing (ABM)?
What is Account Based Marketing (ABM)?

Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.

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Incremental Response and Customer Retention
Incremental Response and Customer Retention

Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, discus...

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