The Boutique (War Room)

Our daily Boutique meetings help us to keep on top of our customer interactions—and react appropriately in the moments that matter. Check back often to hear about how our Boutique works and what we've been learning along the way.

  • Pioneering Automation in The Boutique with Signal Hub

    Pioneering Automation in The Boutique with Signal Hub

    An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.

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  • Meeting Visitors “Face-to-Face” Thanks to Automation

    Meeting Visitors “Face-to-Face” Thanks to Automation

    We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.

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  • Agile Marketing—Evolved. See How We're Doing It Now.

    Agile Marketing—Evolved. See How We're Doing It Now.

    At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.

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  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

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  • Evolving from Traditional Segmentation to Segments of One

    Evolving from Traditional Segmentation to Segments of One

    It’s not a question of if but when will we be able to create and serve segments of one with our communications—achieving more human marketing. Here's how Harte Hanks is working toward that end.

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  • How We Use Live Chat for More Human Marketing

    How We Use Live Chat for More Human Marketing

    We were inspired to pursue live chat because we want to engage our clients and prospective clients through personal, human interactions. Here's what that looks like so far.

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  • Agile Marketing in Practice: Here’s How We’re Doing It

    Agile Marketing in Practice: Here’s How We’re Doing It

    The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • Introducing The Boutique: Why Our War Room Needed a New Name

    Introducing The Boutique: Why Our War Room Needed a New Name

    We needed to deliver every person who “walks into our store” a personal, meaningful interaction—regardless of her situation or where she is in the buyer's journey. Thus, The Boutique was born.

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  • The War Room: Our First Roadblock (of Many)

    The War Room: Our First Roadblock (of Many)

    In the story of our marketing war room, we've hit our first road block. Find out what it was and how it impacted our ability to market one-to-the-moment.

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  • The War Room: A Powerful Tool for Human Marketing

    The War Room: A Powerful Tool for Human Marketing

    Our daily War Room meetings help us to keep on top of our customer interactions—and react appropriately in the moments that matter. Check out how we got started.

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