The Boutique (War Room)

Our daily Boutique meetings help us to keep on top of our customer interactions—and react appropriately in the moments that matter. Check back often to hear about how our Boutique works and what we've been learning along the way.

  • How We Use Live Chat for More Human Marketing

    How We Use Live Chat for More Human Marketing

    We were inspired to pursue live chat because we want to engage our clients and prospective clients through personal, human interactions. Here's what that looks like so far.

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  • Agile Marketing in Practice: Here’s How We’re Doing It

    Agile Marketing in Practice: Here’s How We’re Doing It

    The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • Introducing The Boutique: Why Our War Room Needed a New Name

    Introducing The Boutique: Why Our War Room Needed a New Name

    We needed to deliver every person who “walks into our store” a personal, meaningful interaction—regardless of her situation or where she is in the buyer's journey. Thus, The Boutique was born.

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  • The War Room: Our First Roadblock (of Many)

    The War Room: Our First Roadblock (of Many)

    In the story of our marketing war room, we've hit our first road block. Find out what it was and how it impacted our ability to market one-to-the-moment.

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  • The War Room: A Powerful Tool for Human Marketing

    The War Room: A Powerful Tool for Human Marketing

    Our daily War Room meetings help us to keep on top of our customer interactions—and react appropriately in the moments that matter. Check out how we got started.

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